The Digital Marketing Officer is responsible for establishing the company’s digital marketing strategy while mastering the operational aspect of the digital strategy.

Job description:

As a Digital Marketing Officer, you are responsible for promoting the company’s brand image as well as its products and services by making use of Digital Media and Tools.

Your responsibilities within the team are:

Be responsible for designing a digital marketing strategy for the company
Present the monthly digital marketing plan to management
Execute the digital marketing strategy integrating social media, email marketing, mobile marketing, websites, SEM, SEO, PPC, and other online media deemed appropriate for the company’s goals
Be responsible for managing all social media channels, including developing and designing appropriate content for each channel
Ensuring that our social media and marketing are compliant with the regulatory guidelines of each market
Give the appropriate directives and follow up with the team of designers on the production of content
Develop, maintain and manage the LudWin Group website
Analyze and measure the effectiveness of campaigns in terms of ROI and report to management
Work with other departments to ensure relevance and consistency across all channels and always protect the company’s image
Manage the company’s affiliate program in accordance with the strategy and guidelines established by the company
Use and integrate the company’s CRM into digital campaigns
Monitor competitors and report to management
Be up to date with technological changes
Test company websites and report to the relevant teams if there are any issues
Manage the CMS for all websites in accordance with marketing guidelines and company strategy

Profile and skills Required:

Communication in English and French
Communicating information in a clear and concise manner
Ability to work in a team and be creative
Mastery of digital marketing tools including SEO, SEM, PPC, Google Ads, Facebook Ads, Email marketing, affiliation, among others as well as social media management tools
Time management and the ability to work independently
Ability to meet tight deadlines and remain calm under high pressure
Ability to build relationships
Ability to conduct research
Followed sporting events
Knowledge of the gaming market and competition
Graphic design and video editing knowledge is a plus

Minimum Experience:

3 years

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