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CM3 Ingénierie and LudWin, 2 of the most experienced companies in gaming solutions, join forces for a global offer on horse racing and sports betting

CM3 Ingénierie (www.cm3gaming.com), a specialist in horse racing gaming solutions, and LudWin, a sports betting specialist focused the African continent, are joining forces to offer their customers a global solution combining pari-mutual horse racing and fixed odds sports betting.
All sales channels available on the two companies’ platforms are concerned. Licensed gaming operators can now offer bettors a mixed pari-mutual racing and fixed odds sports betting offer in all their ALR and PLR points of sale, sports betting shops, websites, mobile applications or USSD already available for sports betting.
This expanded pari-mutual and sports betting solution allows gaming operators to capitalize on their infrastructures and increase the points of sale profitability by using not only single-product betting terminals but a truly integrated architecture bringing together the best of both worlds: pari-mutual horse racing and fixed odds sports betting.
It is also the way to satisfy an ever more demanding betting clientele, hungry for new, easily accessible products on all sales channels.
The first deployments of this innovative solution are planned for the beginning of 2017.

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